Well, partner, it seems the tech world is stampedin’ into a new era of play-dress-up, thanks to these darn big tech companies like Amazon and Google tryin’ to gussy up online shoppin' with virtual try-ons. Just when I thought I had corralled all of them ideas in my head, a new greenhorn called Doji saunters into town with an app that's making tryin’ on britches as fun as a barn dance!

A Bit About The New Rodeo In Town

Now this app doesn’t just give you clothes, it turns ya into a digital cowboy or cowgirl with an avatar, and shows you all sorts of getups that might just put you in the mood to slap leather on that new outfit. They reckon folks who've tried it are more tickled than a rattlesnake in a boot!

Seems like Doji just ambled its way into the App Store corral, and now it’s tootin’ its own horn with a $14 million seed round, thanks to some trustin’ money folks like Thrive Capital and Seven Seven Six Ventures, who clearly see a gold mine in them there avatar hills. They’re hopin' to refine them AI models like a prospector sifting for gold nuggets.

The Magic Behind Them Digital Duds

I reckon Doji owes its existence to all these recent AI advancements. They’re usin’ their own diffusion models like a cowboy uses a lasso, wranglin’ up personalized avatars and makin’ those virtual try-ons nearly as realistic as a cattle drive at high noon.

𝄞 @doji_com

Try it on. Try Doji. Download the app to secure your spot, or find a friend with an invite. [Link in bio] Creative direction: Gui Boucher Editing: Noel Oppliger, Khaidar Styling: Jeanette Reza Music: Jake Nadrich Thanks: Tony Wang, Gaia Del Santo, Dena Yago

Two Rancheros Behind The Rodeo

Founders Dorian Dargan and Jim Winkens dreamed up Doji — sorta like how ol' cowboy Dorian used to holler at horses over at Apple and Meta. Meanwhile, Jim was wanderin’ over at DeepMind and Google. They hitched their wagons together on Twitter/X, ye might say.

Talk is, this duo took their cues from that Lensa app, which roped folks in with its avatar havin’ fun. Dargan reckoned, “If Lensa can gussy folks up in styles, why can't we do the same but more real than a tall tale?”

Getting Gussied Up Like Never Before

Partner Miles Grimshaw of Thrive Capital has been struck by Doji's way of makin' shoppin' feel quicker than rattlesnake eggs on a skillet, sayin’, “Scrolling through endless links is a chore fit for a longhorn steer. Doji has folks at the center of this rodeo, makin' shoppin' fun while encouragin’ us to share cowboy getups over campfire stories with kinfolk.”

Doji’s still in its invite-only corral, askin’ folks to take selfies like they’d be lookin’ into the eyes of a weary mare. After wrestlin' for about 30 minutes, those avatars come out lookin' spiffier than a Sunday frock!

Wrangling Clothes and Cowboys

A few other folks have tried similar doohickeys, like that Google-sponsored Glance fit gadget. But Doji seems to be diggin' deeper, aiming to make avatars that are a might better turned out.

Swipe through clothing options faster than a jackrabbit on a hot griddle and share URL links to see if that online duster would suit ya. Though, sometimes them avatars might fib and make ya look taller than a pine, though you can rustle up new images if that don’t bode well.

While Doji's got folks tryin' out britches and all, they ain't yet figured out how to tell ya how that jacket'll fit once it's snugged up on yer own hide. But they’re workin’ on it quicker than a moonlight posse.

Dreamin’ big, Doji’s keen on speedin’ up its avatar round-up and makin’ buyin' smoother than a colt's tail. They're lettin' this app loose in 80 countries but ain't sayin' when they're gonna open the floodgates to all. Till then, it’s invite-only like an exclusive cattle auction.

Dargan, with that twinkle of a seasoned hand, says Doji’s a cut above the rest in these here parts because it offers a brand spankin’ new way to sample duds. He’s convinced their avatar magic gives folks a finer image of themselves than they'd find in a polished saloon mirror.

“Seems others haven’t a clue how to build tech as polished as a trophy saddle,” he says, confident that Doji's right savvy in portrayin’ you prettier or handsomer than a sunset across the prairie.