Misfits Market Acquires The Rounds: Wranglin' Up New Goods and Partnerships

Well, partner, Misfits Market, that online outpost known fer deliverin' groceries that ain't quite up to snuff but sure help cut down on wastin', just swooped in and snagged The Rounds, a service known fer replenishing household goods, last Friday.

Rustlin' Up New Goods

With this here acquisition, Misfits Market’s fixin’ to add over 250 items from the stash The Rounds has got. This means they're broadening their horizons to include all sorts of household fixin’s, like cleanin' gear and paper products.

Sweetening the Pot

Now, to tempt the good folks who were loyal to The Rounds, Misfits Market’s offerin' a nifty $30 credit and a free one-year ride on their new Misfits+ membership wagon, which boasts exclusive deals and free haulin'.

Keepin’ Things Hush-Hush

The company’s tighter than a rustler’s knot ‘bout the specifics of the deal, and they ain't spillin' the beans on whether some folks might be gettin' the boot. The Rounds has wrangled a cool $66 million from backers like Andrew Chen from Andreessen Horowitz and others like Annie Kadavy from Redpoint Ventures.

Roundin' Up Partnerships

Along with expandin' their wares, this deal lets Misfits Market saddle up with some of The Rounds’ past allies, includin' big names like AvalonBay, Greystar, and Related.

Lay of the Land

Misfits Market’s lookin' to cement its place in the market, and they'll be keepin' one eye open for more M&A opportunities, especially as folks take more note of food wastage and the need for sustainability. CEO Abhi Ramesh says, "This market’s primed for some consolidatin', and we’re always lookin’ for good deals."

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Trailblazin’ Journey

This here is Misfits Market’s second time takin' the acquisition trail, followin' their purchase of Imperfect Foods back in 2022.

Founded in 2018, Misfits Market takes in produce that's been cast aside by farmers 'cause it’s too "ugly" to grace store shelves—too small, shaped odd, or sportin' discoloration.

Since 2019, The Rounds's been servin' up a sustainable delivery fittin’ that refills folks’ home necessities with reusable gear.

Tallied Up Savings

To date, Misfits Market reckons it has saved over 238 million pounds of food, while The Rounds has curbed over a million pounds of packagin' wastage and is figurin' on savin’ an average of 500,000 pounds of food each week.